The Safe Beauty Project
creating a more transparent future for cosmetics
2022 — 2023








Though many ingredients used in beauty products are safe, many of them pose serious potential problems to our health.

As a health-conscious consumer, how does one learn to navigate the ‘dirty list’ of skincare ingredients? How might user-centered digital design empower beauty consumers to make more informed decisions about their products? 

 

Role
UX/ Design Research
Product Design
Branding
User Testing
Time
6 months
Product
APP Prototype

 
Digital product creating access for beauty enthusiasts to cosmetic ingredient information.

Alima Pure
minimal products with maximum impact
2022 — 2023






Using branded guidlines — I create social  assets, web design, updates on packaging, branded decks, marketing materials for Alima Pure.

alimapure.com
Role
Web and Graphic Design
Display Design Packaging Updates
Communication Design
Time
Project specific
Product
Branded assets — both digital and print


Icon Library 

the ugly truth about beauty
2021





Beauty consumerism is one of the largest contributors to today's global waste problem. Many ingredients are harmful to animals, marine life and humans. More than 120 billion units of packaging are produced and discarded each year by the cosmetics industry alone, which deforests 18 million acres of forest annually. 877 pounds of waste is created every single minute by salons alone.

Icon Library
Created for the Noun Project

Role
Designer
Illustrator
Time
2 weeks
Product
Icon library 

Dobaú
the best of Brazil in Portland, OR
2023








Baú is a Portuguese word for trunk. In Brazil, there is a tradition that the best memories, the best projects, collections, things that you want to keep forever and for the next generations are kept in the Baú. I worked with owner Mayra Lima to create a brand identity and print assets for her pop up business.


Dobaú PDX
Role
Designer
Illustrator
Time
2 weeks
Product
Branding
Logo deisign
Printed material
katievellman design. Portland, OR